Highland Management provides an unparalleled Marketing & Strategy think tank that you can secure on an outsourced basis, but keep close by, like a big brother on the playground.  There is no project too big or too small.  From competitive research establishing where you're at and what you're up against, to an award winning strategic plan that knocks the stuffing out of the competition.  Highland has your back.  Then when it comes time to implement your new strategy, we can support you with the tools and collateral materials you need on a turn key basis.  We accomplish this by acting as the design and project management liaison between your business and our trusted, tight knit supplier base that we've worked with for years.

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Market Research

Know your Competition


  • Competitive Market Mapping

  • Product Line Analysis

  • S.W.O.T Analysis

  • "Adjacent" Market  Opportunities

  • "Disruptive" Market Opportunities

  • Collaboration/Partnering Opportunities

  • V.O.C. (Voice of Customer) feedback



A clear and concise product line strategy is imperative for success.  It's the game plan outlining how the enterprise will compete in the market.  This is a sweet spot for our Founder, Kevin Drummond.  He loves to out fox the competition, especially when they're bigger and better funded.   He's done it many times before.  In fact, in 2017 on the behalf of a small robotic tooling designer, Kevin's strategic plan won the Frost & Sullivan Excellence in Product Line Strategy award. 

Collateral & Tools


  • Web Site Design

  • SEO (Search Engine Optimization)

  • Digital (Ad Words & Targeted Remarketing)

  • Marketing Automation & Drip Campaigns

  • Writing (Press Releases, Ad Copy, etc)

  • White Paper Creation

  • Creative Services (Design & Layout)

  • Advertising & Media Recommendations

  • Exhibit Design & Trade Show Management